Halo 42 is a purpose-driven wellness company helping people recognize their beauty and worth through products, services, and connection.
• CX & UX Strategist
• Lead UX Designer
• Web Development
This is a Sack lunch Agency project, under the supervision of co-owner and Principal Designer Kara Clapp. I led this project working at the agency as a Strategist and lead UX designer, and would not have been possible without the magnific Sack Lunch Team counting with Jr UX designers, Graphic Designers, Copywriters and Wordpress developers
Halo 42 is a purpose-driven wellness company that aims to help people recognize their beauty and worth through products, services, and connections. The company came to Sack Lunch Agency looking to start a direct-to-consumer (D2C) startup and establish a strong brand in the crowded wellness market.
• CX & UX Strategist
• Lead UX Designer
• Web Development
This is a Sack lunch Agency project, under the supervision of co-owner and Principal Designer Kara Clapp. I led this project working at the agency as a Strategist and lead UX designer, and would not have been possible without the magnific Sack Lunch Team counting with Jr UX designers, Graphic Designers, Copywriters and Wordpress developers
Our first challenge was to organize the project and find a plan of action. To address this, we conducted a Core strategy session focused on understanding the current situation, finding alignment between all stakeholders, and building a clear path forward. We conducted market research and elaborated on the key personas we were focusing on. To complete this cycle, we finish with a brand direction exercise, combining what we learned in strategy with our market research to produce 3 directions by 3 different designers who were aiming for different goals and personalities for the brand.
To validate the direction we were heading, we followed a research and validation phase, presenting our direction, brand story, and goals to a group of potential customers from the owners' network and key demographic profiles. We conducted in-person interviews and small-scale social and test events to gather feedback and validate our direction, and potential interest in our product line. With the input from potential customers, we were able to refine our strategy and ensure that it resonated with our target audience, as well as build an invaluable communication line for user research throughout the process.
One significant challenges in this particular project, was the design of a physical product line, which requires not only a process of research and testing by itself, but also means a substantial investment, supply chain, and production time. Witch means that, in order to hit our target goals, we needed to start our design process with the product line, arrange suppliers and design printing process and produce a photorealistic render ahead of the product delivery, to make decisions on the final design, and include in our website and promotional material.
We use the information in the core discovery section, and the priority list to plan a path forward, we agree on an MVP, and a work scope, after exploring a few options, and create a strategy deck to reference back throw out the process. The deck contain our mission statement, created by our alignment exercise, Brand attributes, our 4 users personas, that we will refining and updating base on subsequent research, and a small early market research containing a birds size view of the space and some of the reference mention by different members of the team during our strategy session.
After our information architecture, we map 3 potential user flow thru our website, trying to better understand the perspective of user coming from different angles: the first time visitor, the returning customer, and the explorer, focus on learning more about beauty and selfcare.
A great access to interview our ideal customer, and a solid understanding on our position and differentiation, help us map different journeys that our user will be having throughout the interaction to our ecommerce side, and craft a brand story to discover for our customer first contact. The main difference between UX and CX is that UX tries to reduce friction, when CX, specially in relationship with establishing a new brand, needs to create some tension, to tell a story, to build trust, and fuel the visitor journey thru the discovery process. An better understanding of the different stages in the user journey, help us build empathy in our team; and seen the journey thru the eyes of our first time visitor, help us build an experience that showcase who we are, and what we are here to do as a brand, building the perfect introduction to our product line for the first time buyer.
Thanks to defining a clear path forward, a close collaboration with the client, and the brilliant Sack Lunch team, we managed to design the brand, Identity, a powerful website to help us tell our brand story, packaging for the 3 planning products that the company was aiming to lunch and the "go to market" campaign in less than 4 months.
Thanks to the close collaboration and brilliant delivery from the Sack Lunch team, we were able to create a strong brand identity for Halo 42 that resonated with its target audience. The website, packaging, and campaign all successfully conveyed the company's purpose and story. We find a great response from users engaging with our eCommerce website, building a community in social media and collecting positive feedback from our first batch of physical products, that's are now sold out.
Taking the time to find our "why" from the star, and situating the user at the center of the decision-making, we managed to co-create a remarkable brand, where different team members and stakeholders were actively collaborating and sharing a path, the Sack Lunch team excel in their respective task, and we manage to create from scratch all the different elements that comes together to build a modern Human-Centric Business and Brand. I want to thanks Sack lunch director Kara Clapp and Gladiola Quintanilla for the opportunity, and wish Halo 42 a successful future of testing and learning.
