Portfolio

Hey, Esteban here!

Product & Design Lead
focused on Innovation,
through Human Centered Design

I help teams build better products for real people ————
connecting Strategy, Product, Design, and Execution.

Let's talk

my Work

I believe in Design that solves problems,

‍Brands that make change happen,

and projects that put People first.

Finding DirectionI help organizations make better product decisions by bringing clarity to the human side. Drawing from more than two decades across startups, agencies, and enterprise environments, I work alongside product teams to uncover user needs, challenge assumptions, facilitate alignment, and turn ambiguity into a clear path forward.

Through a Human-Centered framework, research, and cross-functional workshops, I help teams align around a shared vision, make decisions with greater confidence, and build products that matter.

Users

TEch

business

UX Strategy & Product DesignGreat experiences don’t happen by accident. They emerge when organizations build together, with a shared understanding of their users at the other side. and make space for continuous learning adapt and improve, throughout the product lifecycle.
‍
Through user research, journey mapping, usability testing, prototyping, and close collaboration with product and engineering teams, I help organizations create products that are intuitive, accessible, and aligned with both user needs and business goals.

Design Process diagram, containing Understanding, Ideation, Crafting, Learning

Technical Implementation & Emerging TechnologiesAdvances in AI are changing how products are imagined, designed, and delivered. While the tools continue to evolve, the need to understand people remains constant.
‍
I help organizations navigate this shift by combining Human-Centered Design with emerging technologies, enabling teams to experiment faster, reduce uncertainty, and build products that create meaningful value.

Feature Projects

View Project

SharkLink is NSU’s central portal, designed to provide streamlined access to key services and resources for over 30,000 users annually. The project replaced an aging system and focused on enhancing user experience through a modern, customizable platform.

NSU's - Sharklink Portal

Design Ops

Product Design

UX Strategy

UX/UI Design

UX Engineering

View Project

Led service design and digital strategy for a Holocaust awareness nonprofit — a focused design sprint that produced a storytelling-driven experience generating $15,000 in donations its first weekend post-launch.

Hate Ends Now

Marketing Strategy

UX Strategy

UX/UI Design

Web Development

Design Ops

View Project

Led end-to-end product and brand strategy for a D2C wellness startup — from HCD discovery and validation through identity, packaging, eCommerce, and go-to-market. Sold-out first product run.

Halo 42

Brand Strategy

E-Commerce

Product Design

UX Strategy

UX/UI Design

View Project

Led the strategic pivot and product repositioning of an AI-powered SaaS platform — from note-taking app to business intelligence tool — through user research, UX strategy, MVP definition, and a full rebrand that secured the next funding round.

BundleIQ

Brand Strategy

Product Design

UX Strategy

UX/UI Design

View Project

Led product design and UX strategy for a B2B marketplace in the CPG space, working alongside 15+ developers to deliver a POC — introducing design sprints, a scalable design system, and continuous user testing to keep design ahead of engineering.

Project Beacon

Product Design

UX Strategy

UX/UI Design

Design Ops

View Project

Led brand strategy, UX, and go-to-market for a B2B benefits startup taking on big tech incumbents — delivering a people-first positioning, custom Webflow site, and productized pricing model validated with real HR professionals.

Gainefits

Brand Strategy

UX Strategy

UX/UI Design

Web Development

My career hasn’t followed a perfectly straight line, and I wouldn’t have it any other way. From product design and startup environments to brand strategy, media production, and innovation initiatives, every experience has shaped the way I think about bringing ideas into the world.

I’ve always been drawn to the places where ideas become reality. Working across disciplines taught me that leadership isn’t about having all the answers. It’s about creating the conditions for collaboration, remaining open to new perspectives, and helping teams learn, adapt, and move forward together.

Today, I draw from that journey to help teams align around a shared vision, navigate complexity with confidence, and build products that create meaningful value for the people we are seeking to serve.

Every journey is built one step at a time.

A path of creative problem-solving across multiple disciplines gave me a range of capabilities, the ability to communicate with teams from multiple disciplines in their own language, and the awareness that there’s always more to learn.

Product Strategy & Alignment

Where clarity starts.

Helping teams move from ambiguity to shared direction.

Product Strategy

Product Discovery

Stakeholder Alignment

Roadmapping

Design Ops

Workshop Facilitation

Lean UX

Dual-Track Agile

UX/CX Strategy & Research

The human side of product decisions.

Understanding people, journeys, and the gaps between intent and experience.

UX Strategy

Customer Experience Strategy

Research Strategy & Planning

User Interviews

Personas Creation

Journey Mapping

Usability Testing

Accessibility

Systems Thinking

Product Design & Experience Optimisation

Where product intent becomes experience.

Designing usable flows, systems, and interface behaviors that make products easier to understand.

Heuristic Evaluation

Interaction Design

Information Architecture

User Flows

Wireframing

Live Prototyping

Design Systems

Component Libraries

UX Writing

Microinteractions

Responsive Design

Front-End Development & UX Engineering

Design that understands the build.

Bridging design and implementation with component thinking and technical collaboration.

Engineering Workshop

Front-End Development

UX Engineering

Design-to-Code Handoff

HTML

CSS

Front-End Component Libraries

Live Prototyping

Web Performance

Webflow Development

GitHub

AI-Enabled Prototyping & Workflows

Faster exploration, better judgment.

Using AI to explore faster, prototype earlier, and make product decisions clearer.

AI-Enabled Prototyping

AI-Enhanced Product Design

AI-Assisted Workflows

Agentic AI

Rapid Concept Testing

AI-Assisted Research Analysis

Claude Code

Cursor

Figma Make

AI-Assisted Research Synthesis

MCP Workflows

Creative Direction & Brand Systems

Creative thinking with product discipline.

Turning ideas into clear narratives, visual systems, and market-ready experiences.

Creative Direction

Art Direction

Visual Identity

Brand Experience

Brand Systems

Storytelling

Content Strategy

Motion, Media & Visual Craft

Taste, rhythm, and visual intelligence.

A creative foundation in image-making, motion, composition, rhythm, and visual storytelling.

Motion Design

Color Grading

Photography

3D Graphics

Digital Compositing

VFX

Visual Storytelling

Video Editing

Live Production & Technical Execution

Execution under real-world pressure.

Building systems, coordinating teams, and making high-pressure experiences work in the real world.

Technical Direction

Live Production

Live Streaming

Live Graphics

Multi-Camera Production

Production Systems

Technical Problem Solving

What’s Next?

More than anything, I believe great work happens when curious people come together around a shared purpose. Throughout my career, I’ve had the privilege of learning from founders, engineers, creatives, and leaders across many industries.

Those experiences continue to shape how I collaborate, lead, and partner with teams to bring ambitious ideas to life.



Let's talk

Let's connect!

Portfolio

I believe in Design that solves problems,

‍Brands that make change happen,

and projects that put People first.

Projects

Feature Projects

Feature Projects

Feature Projects

Every journey is built one step at a time.

Product Strategy & Alignment

UX/CX Strategy & Research

Product Design & Experience Optimisation

Front-End Development & UX Engineering

AI-Enabled Prototyping & Workflows

Creative Direction & Brand Systems

Motion, Media & Visual Craft

Live Production & Technical Execution

What’s Next?

Different industries. Different challenges. One shared goal: building something that matters.

Different industries. Different challenges.
One shared goal: building something that matters.