"Hate ends Now" is an exciting project for the Nonprofit NCSY and JSU, aiming to raise awareness about the Holocaust through a unique multimedia exhibit held inside a cattle car.
• Strategist
• Lead UX Designer
• Web Development
• Video Editor and Motion Graphics
This is a Sack Lunch project under the supervision of Principal and Creative Director, Kara Clapp. My participation was in the UX department, in the role of UX Strategist and Lead UX Designer for the digital part of this project, only. Collaborating with a fantastic team in Visual Design and Copywriting to produce the following results.
The original campaigns was conceptualized and brought to life by Sack Lunch Agency Including Name, Identity and Print design.
This case study shows the result of a Design Sprint from the UX department I was leading, to improve user engagement for visitors wanting to collaborate and share the event wit family and friends.
The first thing I'd like to point out about this project is that it should not have happened. This is a UX project born from one of our first design sprints, from our newly created UX department, which I was helping build and lead at the time. Sack lunch Agency did an amazing job bringing this campaign to life, working on a full-scale campaign to help promote the event and interact with the visitor, but an entirely new landing page was not originally part of the plan.
We use this opportunity, however, to perform a design sprint exercise; we use design thinking and journey mapping to further understand what our visitors might go through in every step. As a result, we locate some friction zones and propose an interactive landing page to improve how the visitor will interact with the campaign at the end of the experience. Being able to connect digitally, provides a better way to expand the story, allowing our visitors to engage, and finally provides an easy platform to collaborate and follow the progress. The result is this elegant landing page that we test with a small group of close supporters from our client's side.
• Strategist
• Lead UX Designer
• Web Development
• Video Editor and Motion Graphics
This is a Sack Lunch project under the supervision of Principal and Creative Director, Kara Clapp. My participation was in the UX department, in the role of UX Strategist and Lead UX Designer for the digital part of this project, only. Collaborating with a fantastic team in Visual Design and Copywriting to produce the following results.
The original campaigns was conceptualized and brought to life by Sack Lunch Agency Including Name, Identity and Print design.
This case study shows the result of a Design Sprint from the UX department I was leading, to improve user engagement for visitors wanting to collaborate and share the event wit family and friends.
This project is only a small digital piece from a brilliantly designed awareness campaign directed by the Sack Lunch team; and overseen by Principal/Creative Directo, Kara Clapp.
Once we identify the friction points, and locate the interaction in the overall user journey, we sprint a design of this new landing page interaction, combining a powerful storytelling device, using interactivity, and video to walk visitors through the mission, background, and way to be part of, in a record time. Combining the elements that we already developed for the campaign, and our new understanding of the user perspective.
We craft a landing page for our visitors to engage with the project after the visit. The website provides an easy way to collaborate with the project in the hero section, and information for future events, providing a way for users to share it with friends and family. We then break down our story, walking the user through the goal of the project, the background and past events, and finish in an interactive section where you were able to meet some of the faces and stories from those who were tragic first-person witnesses of this chapter of history.
We finish with a last opportunity to engage with a dedicated donation platform, and information about financial goals, and a wall with messages from other donors
The original campaigns was conceptualized and brought to life by Sack Lunch Agency Including Name, Identity and Print design.
This case study shows the result of a Design Sprint from the UX department I was leading, to improve user engagement for visitors wanting to collaborate and share the event wit family and friends.
