Led the UX strategy and product design for NSU's SharkLink portal migration, helping turn a complex technical move into a clearer, more usable experience for 30,000+ active users.

Led end-to-end product, brand, and customer experience strategy for a D2C wellness startup, from HCD discovery and validation through identity, packaging, eCommerce, and go-to-market. Sold-out first product run.

Conceived and led the inaugural U.S. Polo Festival — a sold-out experiential event combining high-goal polo, live music, and luxury brand partnerships. 9,000+ attendees, 5-year sponsor commitments, 6 months to execution.

Led product design and UX strategy for a B2B marketplace in the CPG space, working alongside 15+ developers to deliver a POC — introducing design sprints, a scalable design system, and continuous user testing to keep design ahead of engineering.

Led a fast Design Thinking Sprint for Hate Ends Now, helping the nonprofit understand why the post-exhibit journey was losing momentum and creating a digital final step that turned visitor emotion into action, donations, sharing, and continued engagement.

Led brand strategy, UX, and go-to-market for a B2B benefits startup taking on big tech incumbents — delivering a people-first positioning, custom Webflow site, and productized pricing model validated with real HR professionals.

I worked with BundleIQ as an external Product & Design Lead during a critical pivot moment, helping move the company from a stalled note-taking app into an early AI-native knowledge intelligence platform through product strategy, MVP definition, and a new marketing website.