Portfolio

Esteban Motran Profile Picture

Hey, Esteban here!
I'm a Product Design Lead
specializing in UX & CX Strategy,
with background in Creative Direction

I believe in Design that solves problems,

Brands that make change happen,

and projects that put People first.

Strategy DrivenIntegrating strategic facilitation into my design process has been transformative, making projects more focused, aligned, and effective. Design solves problems, but strategy defines them—clarifying goals, prioritizing actions, and creating a roadmap for success. Leveraging tools like Brand Sprint, Core Discovery, Design Sprint facilitation, and UX architecture, I elevate service and product design by integrating CX and UX into every decision. This approach bridges the gap between business and product teams, ensuring a human-centered focus that keeps customers and users at the heart of every outcome.
Users
TEch
business
Design Process diagram, containing Understanding, Ideation, Crafting, Learning
User CentricUX Design has transformed the way modern companies approach design, placing the user at the forefront of every decision. By prioritizing user-first design principles, I help Product Teams optimize the most critical aspect of any technology: its interaction with the user. This approach ensures that the digital products you create truly meet user needs, align with business goals, and deliver real value. Through deep user understanding, intuitive design, and seamless team collaboration, UX Design drives the development of software that resonates with users and achieves your objectives.
Design Process diagram, containing Understanding, Ideation, Crafting, Learning
Building something unique.I use Webflow primarily to design responsive, content-driven, and dynamic websites. This platform has enabled me to build sites across a range of industries, business and users.

Perhaps more important, a new understanding of web development has expanded my ability to translate design into code with precision. This lets me collaborate closely with engineers to build robust component libraries and craft solutions that are easy to implement, ensuring the user experience remains consistent from concept to production.

Projects

Feature Projects

Feature Projects

Feature Projects

With two decades at the intersection of design and technology, I bring a unique blend of experience, tools, vision and a passion for users driven projects. My career has been shaped by a commitment to solving real problems, working across a range of industries to design better products that don’t just meet business goals but works, and bring real value to the people we are seeking to serve.

Human centric design is more than a set of tools and processes, is a promises that should guide projects from start to finish.

Whiteboard room in a Strategy session

Strategy has become one of the essential stages in my design process. With over 12 years of experience facilitating Strategy sessions, Core Strategy in a 3-6 hours session that helps the team align in the same direction, prioritize what works needs to be done in the next phase, and, most important, understand "who are we building this for" and how to validate the results. Strategy processes can be customized to kick-start projects, build a brand strategy or solve business issues in ultra-focus design sprints.

Facilitation

User Experience has become the focus and main driver of my carrier for the last 8 years, participating in software development, Web site, and user flow processes. I work with multiples teams in different industries to help build better products, going back from the user perspective, in ever decision, and building better products that our user love to interact with.

UX/UI Design

With over 10 years of managing creative teams, I have learned the value of clear direction, team synergy, and clear communication.

Creative Director

As a son of a well-known sports photographer, I grew up with a Camera in my hands. After studying a minor in Photography and traditional photographic lab technics, photography has accompanied me throughout my creative journey and has become a great asset as part of my work. Understanding exposure, composition, and the ability to play with light and capture in different mediums and lenses have provided an unavailable resource. And has allowed me to perform in different scenarios, such as product photography, sports photography, events, and studio photography, as well as performing DP duty in a number of video productions.

As son of one of the best known photographers in the sport, I grew up with a Camera in my hands, with over 15 years of experience in photography, I have learn to perform in digital and analog space, learning exposure, compositing illumination and post processing.

Photography

With over 5 years of experience developing custom build websites, Webflow has become my go-to tool for most of my website projects. I have experience developing dynamic landing pages, brand pages, marketing funnels, Blogs, Digital Magazines, and enrollment processes, combining responsive design, CMS, custom code, and micro interactions.

With over 5 years of experience developing custom build website, Webflow has become my goto tool for most of my website projects. I have experience developing dynamic landing page, brand pages, marketing funnels, Blogs, Digital Magazines and enrollment processes, combining responsive design, CMS, custom code, and microinteractions.

Webflow Development

With an extensive experience in video production, I had the chance to work in FIlm, Broadcast, and Digital production, participating in pre-production, capturing and shooting, and postproduction, been this last one the field I specialized in after earning my Master's degree in VFX.

Video Production

Though I have never specialized in Motion Graphics perse, it has always been part of my journey as a creative professional. Combining my background in design with animation, compositing, and VFX, Motion Design has always been part of my work in some capacity.

Thought I have never specialize in Motion Graphics, has always been part of my journey as a creative professional. combining my background in design, with animation, compositing and VFX.

Motion Design

Colorist has been an angular stone in my carrier as a creative professional. Working in Film, Broadcast and Digital. With extensive experience in Color Correction, and Color Grading in Davinci Resolve

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem ipsum' will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

Color Grading

Although 3D has not been the main focus of my career ever since I finished my Master's in Postproduction and VFX, my background in 3D has helped me provide a new "dimension" to multiple projects, allowing me to produce photorealistic 3D renders, motion graphics assets, and the invaluable ability to speak one on one with 3D Artists, Animators,  Game Dev, and VR engineers using "the same language."

3D Graphics

With extensive experience threw out my design career, I have had the chance to master all the essential tools and processes in the design, including Visual Design, Print Design, Multimedia, and Web.

Graphic Design

I'm grateful for the opportunity to learn and grow in the exciting field of live production. Live Streaming was not on my radar at the time. I instead came across the challenge while starting up a production company in 2015. I had the chance to learn the ins and out of live production as part of a 5 years project surrounding the sport of Polo. A solid technical background in Video, Motion, IT, and graphics provided me enough to get started, and over the next 5 years of innovation and problem-solving, we managed to film hundreds of matches, be the first to use a drone in a broadcast sports event, streaming from remote corners of the planet, and distribute our product all across the world, including selling our fee to big broadcast platforms like ESPN and NBC and Sky Sports.

Live Production

a bit of me

I’ve always been driven by a passion for problem-solving and visual communication. Growing up in Spain, I pursued studies in Photography, earned a Bachelor’s in Graphic Design and Multimedia, and completed a Master’s in Post-Production and VFX.

About a decade into my design career, I transitioned into Design Leadership, where I discovered a deep connection to design thinking and a human-centric approach to driving innovation. This shift marked a turning point in my career, focusing my efforts on UX and strategy.

Over the years, I’ve had the privilege of working with multiple startups and businesses, helping business and product teams find alignment. My work has centered on guiding the development and evolution of products and brands from a user-centered perspective, ensuring that every solution resonates deeply with its audience.

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I've been fortunate to work with amazing people
from startups, agencies to international brands.

Polo Channel Logo
NSI, Nova Southestern University Logo
Sack Lunch Agency Logo
BundleIQ Logo
Jaeger-LeCoultre Logo
Sonic Healthcare USA Logo
ESPN Logo
National Geographic Logo
Sky Sports Logo
60 Minutes Logo
USPA Logo
NBC Logo