Portfolio
Hey, Esteban here!
I'm a Product Design Lead
specializing in UX & CX Strategy,
with background in Creative Direction
I believe in Design that solves problems,
Brands that make change happen,
and projects that put People first.
Perhaps more important, a new understanding of web development has expanded my ability to translate design into code with precision. This lets me collaborate closely with engineers to build robust component libraries and craft solutions that are easy to implement, ensuring the user experience remains consistent from concept to production.
Projects
Feature Projects
Feature Projects
Feature Projects
With two decades at the intersection of design and technology, I bring a unique blend of experience, tools, vision and a passion for users driven projects. My career has been shaped by a commitment to solving real problems, working across a range of industries to design better products that don’t just meet business goals but works, and bring real value to the people we are seeking to serve.
Human centric design is more than a set of tools and processes, is a promises that should guide projects from start to finish.
Strategy has become one of the essential stages in my design process. With over 12 years of experience facilitating Strategy sessions, Core Strategy in a 3-6 hours session that helps the team align in the same direction, prioritize what works needs to be done in the next phase, and, most important, understand "who are we building this for" and how to validate the results. Strategy processes can be customized to kick-start projects, build a brand strategy or solve business issues in ultra-focus design sprints.
Facilitation
User Experience has become the focus and main driver of my carrier for the last 8 years, participating in software development, Web site, and user flow processes. I work with multiples teams in different industries to help build better products, going back from the user perspective, in ever decision, and building better products that our user love to interact with.
UX/UI Design
With over 10 years of managing creative teams, I have learned the value of clear direction, team synergy, and clear communication.
Creative Director
As a son of a well-known sports photographer, I grew up with a Camera in my hands. After studying a minor in Photography and traditional photographic lab technics, photography has accompanied me throughout my creative journey and has become a great asset as part of my work. Understanding exposure, composition, and the ability to play with light and capture in different mediums and lenses have provided an unavailable resource. And has allowed me to perform in different scenarios, such as product photography, sports photography, events, and studio photography, as well as performing DP duty in a number of video productions.
Photography
With over 5 years of experience developing custom build websites, Webflow has become my go-to tool for most of my website projects. I have experience developing dynamic landing pages, brand pages, marketing funnels, Blogs, Digital Magazines, and enrollment processes, combining responsive design, CMS, custom code, and micro interactions.
Webflow Development
With an extensive experience in video production, I had the chance to work in FIlm, Broadcast, and Digital production, participating in pre-production, capturing and shooting, and postproduction, been this last one the field I specialized in after earning my Master's degree in VFX.
Video Production
Though I have never specialized in Motion Graphics perse, it has always been part of my journey as a creative professional. Combining my background in design with animation, compositing, and VFX, Motion Design has always been part of my work in some capacity.
Motion Design
Colorist has been an angular stone in my carrier as a creative professional. Working in Film, Broadcast and Digital. With extensive experience in Color Correction, and Color Grading in Davinci Resolve
Color Grading
Although 3D has not been the main focus of my career ever since I finished my Master's in Postproduction and VFX, my background in 3D has helped me provide a new "dimension" to multiple projects, allowing me to produce photorealistic 3D renders, motion graphics assets, and the invaluable ability to speak one on one with 3D Artists, Animators, Game Dev, and VR engineers using "the same language."
3D Graphics
With extensive experience threw out my design career, I have had the chance to master all the essential tools and processes in the design, including Visual Design, Print Design, Multimedia, and Web.
Graphic Design
I'm grateful for the opportunity to learn and grow in the exciting field of live production. Live Streaming was not on my radar at the time. I instead came across the challenge while starting up a production company in 2015. I had the chance to learn the ins and out of live production as part of a 5 years project surrounding the sport of Polo. A solid technical background in Video, Motion, IT, and graphics provided me enough to get started, and over the next 5 years of innovation and problem-solving, we managed to film hundreds of matches, be the first to use a drone in a broadcast sports event, streaming from remote corners of the planet, and distribute our product all across the world, including selling our fee to big broadcast platforms like ESPN and NBC and Sky Sports.
Live Production
a bit of me
About a decade into my design career, I transitioned into Design Leadership, where I discovered a deep connection to design thinking and a human-centric approach to driving innovation. This shift marked a turning point in my career, focusing my efforts on UX and strategy.
Over the years, I’ve had the privilege of working with multiple startups and businesses, helping business and product teams find alignment. My work has centered on guiding the development and evolution of products and brands from a user-centered perspective, ensuring that every solution resonates deeply with its audience.